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DuckDuckGo can now block the Google Chrome tracking method, FLoC – Tech Xplore

In an attempt to better track users and predict their search habits, Google Chrome has developed FLoC (Federated Learning of Cohorts). FLoC provides visibility…

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In an attempt to better track users and predict their search habits, Google Chrome has developed FLoC (Federated Learning of Cohorts). FLoC provides visibility into user data to any website that desires this information.
In fact, FLoC places each user in an ID group to help websites recognize and target individuals. In response, the alternative search engine DuckDuckGo has come out with an extension for Chrome that can block FLoC tracking. Furthermore, users now have the option of using either the…

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